Find Jewelry Auctions Here at Liberty Auction House
- Jump on trends early. Watch celebrities and fashion magazines so you can see which pieces of jewelry are going to be hot in the upcoming months. Spotting the same type of necklace on a few celebrities is a sure sign that you'll want to find a source for it. Even just one popular actor, actress, musician or sports star can set a trend by wearing a certain piece of jewelry or clothing, so keep an eye out for interesting jewelry. If you beat the bandwagon, you can even advertise and promote the item by pointing out that Mrs. Super Celebrity wore it on the Oscars red carpet.
- Choose quality merchandise. Just because something only costs you pennies doesn't mean that you'll make money. Get to know your supplier so that you can be sure of the type of jewelry you'll be getting. Their catalog may show shiny, beautiful charms for unbelievable prices, but when they arrive they're tarnished, misshapen and extremely cheap looking. Even if they were cheap, you might be throwing your money away.
- Learn slowly. Don't spend $3,000 on jewelry at one time and hope to sell it all on eBay the next week. Really consider your purchases to make sure that the jewelry you buy will sell at a profit. You can't always know this going in, but you'll gain experience by looking at different suppliers and a variety of retail outlets.
- Have a USP. A USP is a Unique Selling Proposition or Point. You can sell all different types of jewelry, but if you choose a specialty and really promote that it's easier to offer things other stores don't. Choose what you want your business to be known for, like unusual jewelry, hard-to-find charms or all gold jewelry, and you can more easily focus your efforts and make real progress.
- Don't limit yourself. If you're selling a lot of pet-themed jewelry, look for ways you can expand your offerings and make even more sales. People who love their pets might not just buy jewelry but may want things like key chains, mugs and other accessories.
- Write your auction titles with specific words. Don't try to sell a German Shepherd pendant at auction with the title "Great Dog Necklace." Be specific so that people searching for German Shepherd products will find your listing. "Gold German Shepherd Charm for Charm Bracelet" is a much better title and will help you get your product in front of people who want it.
Here are some examples of the Jewelry Sold at www.LibertyAuctionhouse.com :